9 Social Media Automation Tools That Can Boost Your Engagement and Reach

Social media strategies help companies connect with their audience and promote their brands. However, managing multiple social media accounts and various social media campaigns can take time and effort.

This article will explore nine beneficial social media automation software tools that can increase your social media marketing efforts and help boost your brand mentions and social presence.

1. Tailwind App

Tailwind App is a software platform that engages various automation features to help you easily increase your social media efforts. Tailwind is one of the best social media automation tools because you can easily create content all in one place using their "Create" feature.

Additionally, Tailwind allows you to connect different social media channels to their platform. All the features on this platform are tailored to help you succeed via post scheduling, content curation, custom reports, and a social media publishing schedule that is easy to follow.

Adding the Tailwind App to their content strategy has helped many small businesses succeed in this virtual world. Yours could be next!

2. Missinglettr

Missinglettr is an online tool that helps users automate post scheduling on their social media channel. Once you register on this platform, you can connect other social media platforms effortlessly and begin creating your social media campaigns.

One of the key features of Missinglettr is its analytics tools. Using this tool, you can view your social media performance without logging into different social media sites to see metrics. This social media service is unique and definitely worth checking out!

3. Hootsuite

Hootsuite is a social media management program that allows businesses to manage a single social media account or multiple accounts from one dashboard. With Hootsuite, you can schedule or publish posts, track analytics, and engage with followers across major social media networks and platforms. These major social media platforms include:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube

Hootsuite also offers a content library feature that allows you to store and organize your social media content for easy access.

One of the unique features of Hootsuite is its bulk social media scheduling tool and capability, which allows you to schedule multiple posts per social media platform at once. This is especially useful for businesses with a large social presence and the need to schedule posts in advance.

4. Buffer

Buffer is another similar social media marketing strategy and management tool that allows companies to schedule posts and track analytics across multiple social media platforms. This social media monitoring tool is especially popular among companies focusing on visual content. It has a built-in image creator and editor that allows you to create and edit images for social media.

Buffer also has a feature called "Buffer Reply," which allows you to manage all your social media comments and messages in one place. This is especially useful for businesses that receive many comments and messages on their major social accounts often.

5. Sprout Social

Sprout Social is another similar social media management and automation tool focusing on analytics and engagement across social channels. With Sprout Social, businesses can track their social performance and engagement, monitor conversations, and schedule posts across multiple social media platforms.

Sprout Social also has a "Smart Inbox" feature, which allows you to manage all your messages and comments in your social inbox in one place. This is especially useful for businesses that need to respond to customer inquiries and comments on their social media platforms.

6. CoSchedule

CoSchedule is also a social media management tool allowing businesses to plan, schedule, and publish content across multiple platforms. With CoSchedule, you can automate social media posts, create a content calendar, collaborate on marketing efforts with team members, and track your social media performance.

One unique feature of CoSchedule is its "ReQueue" feature, which automatically re-shares your best-performing social posts everywhere. This is especially useful for businesses that want to maximize the reach of their own social media campaigns and content.

7. Agorapulse

Agorapulse is a unique tool that allows businesses to manage multiple accounts, track social media performance, and engage with followers. With Agorapulse, you can schedule social media posts, monitor conversations, see social media reports, and track your social media analytics.

Agorapulse also has a feature called "Social Media Inbox," which allows you to manage all your social media messages and comments in one place. This is especially useful for businesses that receive many messages and comments on their various social media channels and platforms.

8. MeetEdgar

MeetEdgar is a social media management tool focusing on content creation, scheduling and recycling. With MeetEdgar, you can schedule and publish social media content across multiple social platforms and automatically recycle your best-performing posts.

MeetEdgar also has a feature called "Variations," which allows you to create multiple versions of your posts. This is especially useful for businesses that want to test different variations of their social media content.

9. Later

It helps to post on multiple platforms: Instagram, Facebook, Twitter, and Pinterest. Later also offers a visual content calendar that allows you to plan and schedule your Instagram content in advance.

One unique feature of Later is its Instagram Stories scheduling capability. With Later, you can schedule and publish Instagram Stories, which can help you save time and ensure that your Instagram Stories are posted at the optimal time for your audience.

Multiple uses of Social Media Automation Tools

Social media automation tools offer a variety of benefits to businesses and individuals looking to streamline their social media management. While their primary function is to automate social media tasks, such as scheduling posts, tracking analytics, and engaging with followers, these social media tools also have multiple other uses.

One key benefit of this type of tools is that they help businesses save time and increase efficiency. Companies can focus on creating engaging content and building relationships with their audience by automating tasks, such as social media managers scheduling posts and monitoring analytics. This leads to increased engagement, traffic, and revenue.

In addition to saving time, social media automation tools can help businesses improve the accuracy and consistency of automated social media posting strategies. By scheduling posts in advance, companies can ensure that their social media content is published at the optimal time for their audience and maintain a consistent posting schedule. This can help build trust and credibility with their audience, increasing brand loyalty.

These tools can help businesses stay organized and collaborate with marketing teams more effectively. Many of these social media scheduling tools offer features, such as content libraries and team collaboration, that can help businesses store and organize their social media content and work more efficiently with their team members.

How to choose the right social media automation tool?

Choosing the right social media automation tool depends on your specific needs and goals. Some factors to consider when choosing a social media automation tool include the number of social accounts you manage, the various automation features you need, the social media platforms you use, your budget, and your level of expertise.

How to use social media automation tools effectively?

You must have a clear social media strategy to use a social media automation platform and tools effectively. You should also create a social media calendar and schedule content in advance. Monitoring your social media analytics regularly and adjusting your strategy accordingly is also essential. Social media automation tools can also help you create and curate content, engage with your audience, and track your social media campaign's success.