In 2023, owning a successful YouTube channel is more profitable than the most paid jobs. However, achieving success on YouTube is a challenging task.
Did you know that over 500 hrs of Video content is published on YouTube every minute? With so much content coming each minute, the success odds seem minimal.
This blog post on YouTube social media marketing teaches you different strategies that can help your brand and YouTube channel in 2023.
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What are the Top 10 Strategies for Successful YouTube Social Media Marketing?
1. Know Your Audience
Knowing your audience is the foundation of any successful YouTube marketing strategy. Making YouTube videos and expecting huge traffic without knowing your targeted audience is like finding a needle in a haystack. So, naturally, it is paramount for your YouTube and brand growth. It would be best if you did it before making your first video.
An excellent tip here would be to grab a huge chunk of the audience. How do you do that? You can start with social media market research.
Research your niche further and try understanding your audience's interests, problems, and other behaviors, which might help you bring in the most traffic.
You can do this using Facebook, SEO keyword research tools, Google Trends, Quora, Reddit, and other relevant platforms. Also:
- Utilize YouTube Analytics to gain insights into the demographics, interests, age, and gender of your channel's reach.
- Conducting polls and surveys is another tool to get to know your audience.
- You can monitor the latest trends and study the videos' performances to get a better perspective of your targeted audience on YouTube.
2. Know Your Competitors
YouTube is one of the major search engines, and it is also a social media platform. If you know your competitors, YouTube social media marketing tips only work perfectly. Search YouTube for videos similar to your niche and see who is number one, two, and so on.
Please refrain from copying their content; only look at their strategies and try to learn a thing or two.
Knowing your competitors will help you think outside the box and create something unique your combined audience wants.
A tip here would be to list the problems your competitors are solving and the problems your audience is seeking solutions for. Also, you can compare views and subscribers with your competitors to better understand what works and what does not.
Finally, when you are done researching, you will have a lot of new ideas to make your content on.
3. Make a Content Plan
Create a content plan after knowing your audience's desires and problems. Creating a well-structured content plan is essential to successful YouTube marketing strategies.
A content plan serves as a roadmap that guides you on what, when, and how to produce videos, ultimately helping them engage their target audience and grow their channel.
- How do you produce your videos?
- How do you promote your brand using YouTube social media marketing?
- Do you write a script yourself or hire a freelancer to do it for you?
- Where are you shooting the video?
- Do you appear in the video?
- Your video set?
- Which software will you use to edit the audio and video?
4. Schedule Your Videos
In YouTube social media marketing, scheduling your videos is something most newbie YouTubers don't do, which is why they fail!
Here's a step-by-step guide on how to effectively schedule your videos:
Create a Content Calendar
A well-developed calendar will be your best friend in helping you boost your channel's reach and increase subscribers.
Start by developing a content calendar to plan your video releases. This calendar should outline your upcoming videos' topics, formats, and release dates.
Consider Audience Behavior
Analyze your YouTube analytics to understand when your audience is most active and engaged.
Determine how often you can realistically produce and release videos without compromising quality.
Video Production Timeline
Plan your video production timeline, considering the time required for scripting, filming, editing, and other post-production tasks. Be realistic about the time it takes to create high-quality content.
Premieres and Notifications
Always use the "Premiere" feature on YouTube for new video releases.
Promote Upcoming Videos
Build anticipation for your upcoming videos by promoting them on your social media channels, website, or email newsletters.
Stick to your schedule as closely as possible. Viewers are more likely to subscribe and return to your channel if they know when to expect new content.
Finally, the simplest way is to make an Excel sheet and stick to the schedule. Don't overburden yourself, and try to set realistic dates for your video publishing. Publishing one video after three days is typically a decent strategy for newbies. If you stick to this routine, your brand and channel will go viral soon.
5. Optimize Your Content
Since YouTube is a search engine, you must apply the latest optimization techniques to your video content. Tools like TubeBuddy can help you choose your videos' ideal keywords and phrases.
In addition, it is vital to know that due to the latest advancements in voice recognition, YouTube can recognize the words you utter in your videos, so the SEO is not limited to the written text in your video's captions and descriptions.
You must use relevant terms and keywords within your videos to get the most out of them. YouTube's algorithm of today can understand what you are saying.
Furthermore, research the low-competition keywords with higher traffic and use them naturally in your video descriptions, tags, and captions.
6. Encourage To Subscribe
Expecting something without saying it is a very weak gesture. It is more psychological and applies to over 40% of YouTube's viewers.
You must ask your viewers to subscribe and like your videos (if they like them). Also, ask them to click the bell icon so that they may be notified of your latest videos.
Furthermore, it is also important not to repeat it in the video and say it only once.
A great strategy is immediately starting the video while stating the problems and solutions (like a teaser where you keep the best part within the videos). Right after this, when you have the audience's attention, ask them to subscribe and do it in only a few seconds.
7. Read Comments and Engage
The comments section is where you find your loyal following. Some comments might be discouraging, but even those can help improve your content and boost your brand's recognition.
So, it is always best to show appreciation and leave a heart. This way, you can build a more responsive and loyal community around your YouTube channel.
Through the comments section, you also get insights and feedback, which helps you see their problems more effectively, and who knows, you can even get a few ideas for your next videos.
You must also be able to address the audience's concerns and criticism. A great strategy would be to allocate some minutes daily to the comments sections.
You also humanize your brand through the comments section and encourage more engagements. Also, if you satisfy the audience by giving their perspective special time, they are more likely to become your brand's advocates and share your content around different channels.
Finally, learning and improving never stops, most of which is in YouTube's comment section. So, utilize this YouTube social media marketing strategy effectively.
8. Seek Help from YouTube influencers
To establish your brand's awareness and reach a larger audience, try to collaborate with YouTube influencers with a larger audience. Even if they have a smaller audience, don't step back; go for it; even if you gain a few hundred new subscribers, it is a win-win situation.
YouTube Influencers always have a loyal following that trust their advice and recommendations. Ask them to recommend your brand and channel. This YouTube social media marketing strategy works best when you have at least a few thousand subscribers. However, you can still request them to include your name in their videos.
If something is interesting enough in your brand or content they deem worthy to include in their videos - the process will become easier.
This way, you can increase traffic and views on your videos, explore new content styles, build credibility, and network within your niche.
9. Use Other Social Media Channels to Boost Traffic
YouTube might have billions of people visiting it every day, but that does not mean you should avoid other social media networks.
Whenever your new video goes live on YouTube goes live, you must also share it on LinkedIn, Facebook, Twitter, Quora, Reddit, Instagram, and other websites with more traffic.
In most cases sharing teasers and previews is the best way to develop suspense and engagement. When sharing on other platforms, remember to use proper and relevant hashtags.
The best way is to make special groups, pages, and profiles for your brand/channel on all these social media platforms. You are already working hard and sticking to a schedule, so why not use all the boosting possibilities and get the most out of it?
This YouTube social media marketing strategy has helped so many YouTubers, and it can help you if you are willing to put a few more hours in a week.
10. The Best YouTube Social Media Marketing Strategy - Create Quality Content
What do the largest and most successful YouTube channels like Mr. Beast have in common? There is only one line answer to that. They produce quality content and market it well.
The good news is that marketing will take less time if you produce great content.
What makes a video great on YouTube?
- Write the truth in the thumbnail, and don't mislead. If you mislead, it could result in dislike, which can greatly impact your video's reach. If your video has enough dislikes, YouTube's algorithm will show it farther away from the top results.
- Use your thumbnail to its fullest because it is the first thing a viewer will see on the page. If it is attractive enough, they will click on it; if the video is worthy of a like, you may get a like and even a subscriber.
- Speak every word clearly and refrain from prolonging it unnecessarily. Most videos fail because they contain irrelevant content and take too long to reach the point.
- Do excellent research, and don't misinform. Always confirm a fact or figure from more than one source on the internet before injecting it into your video.
- Use quality cameras.
- Filter the noise.
- Stick to the problem at hand and avoid presenting irrelevant information.
- Using excellent lighting - If you don't have the equipment, try using daylight to your advantage.
- Edit it using the software you are trained in.
YouTube hosts host billions of videos, not all of which are high quality.
Unfortunately, most of the daily uploaded videos are of low quality.
The platform every day, users must wade through a sea of irrelevant content to find anything of value on the network. This is also why YouTube's sophisticated algorithm gives some videos more views.
Producing content people enjoy viewing and interacting with regularly is essential to stand out. If you need some inspiration for a video, check out these suggestions from YouTube.
YouTube social media marketing strategies keep on evolving with each passing day. However, the above-mentioned strategies are the best evergreen strategies that will help you today and in the future.
So, start with choosing a niche related to your brand and start researching your potential audience. Once you know your audience, it is time to look for competitors. What are they doing right or wrong?
Next, make a realistic and doable plan and schedule your videos. Be consistent and stick to the plan. Furthermore, search engine optimization is paramount, so use SEO techniques in your videos, audio, descriptions, and other related areas.
Encourage the audience to subscribe, read the comments and engage with them—also, partner with YouTube influencers to build credibility for your brand and YouTube channel.
Finally, produce quality content, and use other social media platforms to engage more viewers.
What do you think of these 10 Strategies for Successful YouTube Social Media Marketing? Did we miss something? Please leave a comment below, and thanks for the Read!